Unlike Google Ads, we're often not reaching people who are actively searching for your product.
First, we have to grab their attention.
That's why Meta Ads demand the right mix of strategy, offer, creative, data, and a lot of testing.
It's not enough to create one nice banner and wait for months to see if it works.
Ad performance changes over time.
A creative that brings in customers today might stop working in a few weeks.
That's why we work with a wide range of:
We gradually find out what customers respond to, and build future ads on that data.
A huge part of Meta Ads results happens before the campaign is even set up.
It's all about what the person sees.
What problem the ad addresses.
What it offers them.
Why they should stop scrolling.
And why they should click on your ad.
That's why we don't see graphics and video as separate from performance marketing.
They are part of it.
We can create a brilliant ad, but if we send someone to a page that can't continue the conversation, performance stalls.
That's why we look at the whole process:
We manage:
We don't evaluate the campaign in isolation from the rest of your marketing.
AI allows us to significantly speed up our work with ad concepts.
It helps us create and develop variants of copy, scripts, visual directions, hooks, and the ad concepts themselves.
This allows us to test significantly more ideas in the same amount of time than with purely manual creation.
But it's not about creating the most ads.
It's about finding out faster which argument will convince the customer.
Meta Ads aren't about a single banner. They're about the constant search for the combination of offer, creative, and target customer that works.
Pick what you need. The price updates with every choice.
Send this and you get a 90-day strategic plan for raising the performance of your marketing. Free, within 48 hours of account access.
Jan gets back to you within 48 hours, usually with two questions and a time. Then the 90-day plan starts.