Google Ads can reach a customer at the exact moment they’re searching for your product or service. But simply launching a campaign doesn’t guarantee it will be profitable.
We manage Google Ads with a focus on what happens after the click.
How much a customer costs. The value they bring. Which campaigns actually work. And where it makes sense to shift the next part of the budget.
We don't optimise ads just to get nice-looking numbers in the ad system.
We optimise them to make economic sense for your business.
Two campaigns can generate the same number of enquiries yet have completely different value for the business.
That's why we don't just track the cost per form submission or order.
If your business process allows, we connect ad data with information about what happens next with each customer.
The better the information we feed the ad system, the better it learns who we're looking for.
There’s no single, universal Google Ads account structure that works for every business.
We work differently with an e-commerce store, a service business, a local company, or a product with a multi-week buying cycle.
Depending on the specific situation, we work with:
We tailor the ad account structure to your business model, budget, and the amount of data available.
The ad system can only make decisions based on the information it receives.
That's why we consider measurement one of the most crucial parts of management.
For example, we handle:
The goal is to get as close as possible to the actual business outcome.
Google Ads is now a largely automated system.
We don't try to fight automation. We aim to feed it the best possible data and give it the right direction.
We use AI and automation tools for performance analysis, evaluating large datasets, identifying anomalies, working with copy, and finding new opportunities.
This allows us to process vast amounts of information much faster than would have been possible with manual work just a few years ago.
The result isn't less control.
The result is more time to decide where your ads are actually making money.
We’re not looking for ways to spend your budget. We’re looking for ways to get the most business value out of it.
Pick what you need. The price updates with every choice.
Send this and you get a 90-day strategic plan for raising the performance of your marketing. Free, within 48 hours of account access.
Jan gets back to you within 48 hours, usually with two questions and a time. Then the 90-day plan starts.