How to make AI critique your work instead of agreeing
Default AI will tell you the plan is great. Six prompts and a builder that make it hunt for weak spots in your plan, ads and reports.
Read the article ↗A shipping price that shows up too late, forced sign-up, a pickup-point picker that won’t load on mobile. Where shoppers leave the cart, how to measure it and what it costs you — with a calculator.
Read the article ↗One review holds a problem, a result, an objection, a comparison and social proof. How to turn them into five ad concepts — with a generator and a brief template.
Checkout & cart3 Oct 2026 · 17 min readA shipping price that shows up too late, forced sign-up, a pickup-point picker that won’t load on mobile. Where shoppers leave the cart, how to measure it and what it costs you — with a calculator.
Analytics & measurement3 Oct 2026 · 10 min readThree tools, three purchase counts. When the gap between GA4, Google Ads and Meta is normal, when it’s broken tracking, and how many purchases get counted twice.
First pick what you run — the selection adds up, so more types means more topics and more articles, never fewer. Then open a group and pick a topic.
Default AI will tell you the plan is great. Six prompts and a builder that make it hunt for weak spots in your plan, ads and reports.
Read the article ↗A higher ROAS often means you are only buying the customers who would have come anyway. How to read return on ad spend against margin and growth — not against last month.
Read the article ↗Three tools, three purchase counts. When the gap between GA4, Google Ads and Meta is normal, when it’s broken tracking, and how many purchases get counted twice.
Read the article ↗One review holds a problem, a result, an objection, a comparison and social proof. How to turn them into five ad concepts — with a generator and a brief template.
Read the article ↗A shipping price that shows up too late, forced sign-up, a pickup-point picker that won’t load on mobile. Where shoppers leave the cart, how to measure it and what it costs you — with a calculator.
Read the article ↗Google spends where it is easiest, not where your margin is. When to split Performance Max by margin, performance or bestsellers — and when not to.
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