In ChatGPT, people compare options, choose products and look for answers to specific problems. For your business, this opens up another space to reach potential customers.
Before launch, we map how customers might search for your offer and which competitors appear for those queries. Then we prepare the campaigns, the ad assets and the measurement.
We take care of setup, management and ongoing optimisation. From the first enquiry to what a visitor does on your website.
First we need to understand what you sell, to whom, and in which situation a customer chooses you.
Using structured questions, we go through your products, price levels, target audiences and competitors. We want to know what makes a customer start looking for a solution, what doubts they have and what they base their final decision on.
From this information we prepare concrete buying scenarios and queries, which we then test in ChatGPT.
For example, we track:
We evaluate organic brand mentions and paid ads separately. The research results help us choose the offer, prepare the arguments and decide where to start.
A head start begins with understanding the customer.
ChatGPT ads can add another source of visitors, enquiries and orders to your marketing. We will verify their real benefit to your business in campaigns.
We combine the insights from the initial research with the economics of your offer. Before launch we define what we want to learn, what budget we commit to it and how we will evaluate the test.
Together we will determine:
From the start you know what we are testing, why we are testing it and how we will know it makes sense to continue.
We take care of campaign preparation and the work after launch. We monitor ad delivery, budget pacing and the available performance data. Based on the results we adjust the campaigns and prepare further variants.
Management can include:
We adapt the scope to your business and to what the ad system currently makes possible.
An ad sparks interest. On your website, the customer needs to find the answers that help them decide.
If the ad promises a specific solution and the visitor has to struggle to find their way around the website, you lose part of the attention you have gained.
That is why we follow the entire journey:
We check whether the page follows through on the offer, explains its value and makes the next step easy. When we hit an obstacle, we propose a fix. Where needed, we also create a dedicated landing page for the campaign.
Impressions and clicks help us understand how the campaign is running. To decide on further investment, we also need to know what the traffic brought your business.
Depending on your type of business and the measurement available, we track for example:
We prepare measurement before launch. When evaluating, we distinguish between ad-system data, web analytics and the real results of your business. That gives us better grounds for deciding where to send the next part of the budget.
We use AI to develop ad concepts, prepare copy variants and process assets. It helps us turn ideas into something we can test faster.
Our team sets the strategy, checks the outputs and judges the results in the context of your business.
We connect the lessons from ChatGPT campaigns with our experience from Google Ads, Meta Ads and other channels. We watch how the parts of marketing complement each other and where there is room for further growth.
An early test can show you whether ChatGPT ads reach relevant customers, which offers work and what you need to improve on your website.
You gain first-hand experience and concrete grounds for your next decision.
If the results make sense, we develop the campaigns. If they need a change, we adjust the approach. And if the investment does not make economic sense, we recommend putting the budget elsewhere.
A head start begins with what you learn first. We will verify whether the new channel makes economic sense for your business.
Pick what you need. The price updates with every choice.
We will go through your offer, your customers and your current marketing. We will map the opportunities and propose how to verify the benefits of the new channel. You will hear from us within 48 hours. Once we have the information and access we need, we prepare a 90-day plan for free.
Jan gets back to you within 48 hours, usually with two questions and a time. Then the 90-day plan starts.